Senior Digital Marketing Specialist

Title:

Senior Digital Marketing Specialist

Location:

Remote

Department:

Marketing and Communications

Contract Types:

Full-time

Responsibilities and duties:

• Develops digital marketing strategy by studying marketing indicators, tracking changes and monitoring the results.
• Plans, executes and analyzes SEO, ASO and advertising campaigns.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Utilizes strong analytical ability to evaluate end-to-end user experience across multiple channels and user touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Build strong partnerships with media agencies and vendors.
• Measure the performance of digital marketing efforts using attribution trackers ( Adjust, Appmetrica ) and dashboard generation tools (eg. Data Studio, Firebase, Google Analytics )

Requirements:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven experience in executing scaled marketing campaigns
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy
• Minimum 3 years of Proven working experience in digital marketing, particularly within the industry
• Experience in setting up and optimizing PPC campaigns
• Excellent communication and interpersonal skills
• Capacity to prioritize and work across multiple projects

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