Senior SEO Specialist


Senior SEO Specialist




Marketing and Communications

Contract Types:


Responsibilities and duties:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


• Prior experience in SEO and web analytic
• Experience in search engine marketing and competitive analysis or competitive research
• Experience working with popular keyword
• Experience with website analysis using a variety of analytic tools including Google Analytics as well as internal reporting tools and google search console
• Familiarity with HTML, CSS, JavaScript, UX
• Proven experience in digital marketing
• Prior experience with on-page, off-page optimization, and technical SEO
• Familiarity with content marketing and social media marketing skills
• Web analytic skills
• Critical thinker and problem-solving skills
• Team player
• Interpersonal and communication skills
• Educational Skills:
• Master in communication, marketing, IT, MBA or relevant fields
• Professional Experience
• At least 5 years of experience in SEO, marketing, or related fields

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